Miami style is often associated with bright, colorful, sometimes over-the-top hues, but not everyone dresses with a tint that exudes sunshine. For many, minimal is the way to go and now it just got easier thanks to COS, a London-based brand recognized for its modern, timeless and functional collections, that recently opened its first store in Miami in the Miami Design District.

“We are pleased to be opening in the dynamic Miami Design District, a neighborhood that promotes the creative spirit and showcases the best in culture, fashion and design,” says Marie Honda, managing director for COS. “We hope that our customers in Miami continue to enjoy our collections and are pleased with the new setting in which to explore it.”

Before crossing the threshold into a world of clean lines and crisp designs you’ll notice the façade of the building, which is constructed from locally sourced solar screen tiles that not only give off an airy feel but provide shade for the contemporary location as well.

Inside you’ll discover that solids reign supreme making a monotone or color blocked easily achievable. Browse racks of neutrals, black, grey, purple, orange, and green to put together an understated look that will certainly turn heads.

 

We got a sneak peek at the spring collection and a few standouts for women include the Raw Denim Kimono jacket paired with denim straight-leg, five pocket trousers and the Knitted sleeveless top with raised neck in slate blue paired with cotton pencil skirt with folded wrap waist in light stone mélange. For men, the cotton woven round-neck top in navy with tailored trousers with double pleats in navy or the textured cotton shirt with press stud fastening in white with cotton canvas slim-leg chinos in khaki green are spring style musts.

Cos is sure to be your go-to for wardrobe staples and basics that are anything but. The best part? Most clothing and accessories in the store are under $200.

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