It was a big week in Miami as the Formula 1 Grand Prix made it's way through the city. In spirit of the races, TAG Heuer took over Miami Design District’s Jungle Plaza with an adrenaline-packed outdoor installation. Visitors had a chance to live out the ultimate Grand Prix fantasy, while also celebrating TAG Heuer’s partnership with the Oracle Red Bull Racing Team.
Fun was in-store with a little friendly competition as riders raced or cheered from the sidelines at the action-filled go-kart track. Inspired by a true race environment, the starting line had a raised platform and iconic checkered flags to signal the end of a race. Instagram worthy? We think yes.
Splashed across the grand mural wall in Jungle Plaza, TAG Heuer installed a painterly interpretation of Max Verstappen’s Oracle Red Bull Racing car with bold textures, team livery, and abstractions of velocity.
A luxurious take on petrol stations served as unique product displays which will flank the track, showcasing the newest TAG Heuer watches designed in collaboration with Oracle Red Bull Racing to bring an all-around immersive and race-inspired week to the neighborhood.
