Swiss watchmaker OMEGA has opened the gates to their secret garden in the Miami Design District. The space serves as a special tribute to women and the brand’s secret jewelry watches of the early 20th century, OMEGA’s Secret Garden is a journey through time, reflecting the diverse attitudes, styles and personalities of women all over the world.
Over the years, OMEGA has produced life-saving medical watches, started watchmaking revolutions, launched space-age wonders and reimagined classics of the past. The Secret Garden offers visitors a chance to uncover this extraordinary story in a tranquil setting.
Stroll through the garden and discover the full evolution of their women’s watches and changing styles. Over a century of innovation and design, from Art Nouveau pocket watches of the late 19th–early 20th century, right through to the 2022 models the brand’s talented ambassadors call their own.
The beautiful space, inspired by Baroque-style gardens of the 17th century, has a modern twist. After an inspiring display of vintage posters, guests enter into secret rooms for special photo moments. Such as the whimsical room filled with delicate Toile de Jouy: the French-inspired pattern featured on the straps of OMEGA’s latest De Ville Mini Trésor watches.
At the end of the journey, a gazebo displays images of all seven inspiring women: Nicole Kidman, Zoë Kravitz, Allyson Felix, So-hee Han, Dongyu Zhou, Kaia Gerber and Kiko Mizuhara. All captured in beautiful black and white, alongside their empowering quotes. Throughout the decades, countless numbers of incredible women have marked their moments with OMEGA. The star-filled campaign highlights an extraordinary group of women, proud to continue the tradition.
Explore the feminine side of OMEGA from July 29th through August 14th in Jungle Plaza.