Lights! Camera! Design!
Scarface, There’s Something About Mary, True Lies, Bad Boys…. For years big time productions have set the Magic City and its stunning skyline and beaches as the background for mega movies. Now in the spotlight: The Design District. Yes, the secret is out on our city’s gem of luxury shops, art galleries, event spaces and delicious gastronomic destinations as the it spot for small and silver screen productions.
From global brands like Rebook and Audi, to music and sports phenoms, such as Jennifer Lopez and LeBron James, and let’s not forget USA Network’s Burn Notice, directors of commercials, music videos, television and movies are setting their sights and sets here.
“The Design District is a film-friendly neighborhood,” say Jennifer Pear, Manager of Events for DACRA. Unique, camera-friendly architecture and walkable streets means the lights are shining bright on the District.
Take the Moore Building for example. Pain & Gain staring Mark Wahlberg and Miami native Dwayne Johnson was filmed there and most recently, Rico Love, a Grammy-Award winning songwriter and producer, who has created hit records for Usher, Beyonce and Chris Brown, set the iconic location as the background for The Ordainment. Gerard Bush of BRPR Group, who wrote and directed The Ordainment, which is the precursor to Love’s video for his breakout solo single “They Don’t Know”, notes, “We wanted to evoke a higher form of luxury with this video for Rico Love, and since the Design District is the next generation of luxury it was the perfect location for the luxe dinner vignette we created.”
So take notice, the Design District is getting top billing.
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