Summer Surf: Installation at Alexander Wang

The Cage is the site of badass installations that greet visitors at the entrance of Alexander Wang’s flagship store in Soho, New York.  True to its name, the 10 x 12 x 14-foot metal grid is a structural enclosure, which, capturing the creative essence of Wang’s ready-to-wear collections, presents rotating abstract and contemporary art.  This edition, a series of marble print surfboards exclusively created by Australia’s Haydenshapes take shelter in the Cage.  A raw juxtaposition of material, control and shape make perfect sense in the face of Wang’s aesthetic.

Alexander Wang Cage Installation

In the making of, photographs of unique marble slabs were digitally printed onto silk, then onto five boards, to create one-of-a-kind designs.  Suspended from the Cage wall, a large wave sculpted from black sand occupies the foreground.  According to the brand, “the installation stemmed from the idea of developing a high-end surfboard as a visual art piece for the Cage, while maintaining a superior level of innovation, performance and authenticity.”

Alexander Wang Cage Installation

Seen from the sidewalk, the sculptural tidal wave and boards feel both accessible and remote, but this hot summer, above all, they feel like a good idea.