Tourbillon Boutique Wows With Its First Miami Outpost

The two-story shop features Swatch Group’s most prestigious brands plus an exclusive diamond diver watch from Blancpain.

With just 20 locations around the world, Tourbillon Boutique’s new outpost in the Miami Design District’s scenic Palm Court succeeds in upholding the brand’s vision for expansion: ensure the surroundings are as luxurious and innovative as the masterpieces found inside. “Known for being one of the most luxurious shopping areas around the globe, Miami Design District conveys Tourbillon’s message of prestige and elegance,” says the Swatch Group. The boutique’s first Miami location is an impressive two-story space comprising timepieces from luxury brands such as Breguet, Glashütte Original, Jaquet Droz, OMEGA and other prestigious watchmakers belonging to the Swatch Group portfolio (of which Tourbillon is a subsidiary).

Despite its spacious design, Tourbillon’s shop-within-a-shop concept gives a distinct feel to each brand, as do experts for each of the dedicated areas. “The unique design enhances the individuality of the brands,” says Swatch Group. Good news for watch enthusiasts interested in discovering more about a particular maker, namely because Tourbillon Boutique carries exclusives from each one.

Tourbillon Watch

Photo: Tourbillon Boutique, Blancpain

Blancpain, who introduced the world’s first modern dive watch, Fifty Fathoms, is among Tourbillon Boutique’s most notable brands, thanks to a very special timepiece. Fifty Fathoms Tourbillon Diamond Bezel is an exclusive edition of the 62-year-old diver design—memorably worn by French oceanographer Jacques Cousteau in his most famous work, The Silent World. The red gold timepiece, valued at upwards of $200,000, features a one-way rotating bezel set with 6.8 carats of diamonds and is sold only at Tourbillon Boutique’s Design District location. 

Tourbillon Boutique in Miami, 140 N.E. 39th St., Suites 111 & 211. For more information call 305-576-4571.