Bonjour ba&sh: French Girl Chic Arrives in the District
For the first time ever, ba&sh’s cool, effortless collection of ready-to-wear and accessories is available to US shoppers, only in the Miami Design District at the brand’s first stateside brick-and-mortar location.
“When our shareholders expressed an interest in opening a ba&sh boutique in The Miami Design District, we decided to pursue it. We knew it would reflect our global positioning among a new generation of timeless, authentic, affordable luxury brands, while putting us door-to-door with others in the category, like Isabel Marant and Alice & Olivia,” said Pierre-Arnaud Grenade, ba&sh’s Global CEO.
Timing is also of the essence. When the brand saw the opportunity open up in Miami, they decided that Miami was the ideal spot and timed it just so to arrive before Art Week. "Our U.S. retail strategy focuses on New York, Los Angeles and Miami, with Miami opening first so we could arrive in time for Art Basel. We think that ba&sh's light, airy, colorful collection will resonate with customers in this artistic-cool city,” said Sarah Benady, North America CEO.
We love the brand’s take on affordable luxury and wearable style. From easy tees to cozy sweaters, breezy dresses to sleek trousers, every piece is a wardrobe essential. Built by childhood best friends Barbara Boccara and Sharon Krief with other women in mind, the brand celebrates elegant femininity and offers us closet staples that are anything but basic. Pop by the brand’s airy new space that is as welcoming and cozy as it is chic to give your closet the style infusion you’re looking for this fall.
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