Just in time for the holidays, Miu Miu gets a makeover. The brand’s North American flagship store, located in the Miami Design District, recently unveiled a bold, fresh look exclusive to Miami. Similar only to the other ‘seaside doors’ located in St. Tropez and Porto Cervo, Italy, the “new” Miu Miu embraces the local flavor in its decor; from sunshine yellow couches to vibrant blue paneled ceilings.
The brand’s signature green damask wallpaper gets revamped with a fresh blue and cream color scheme. The iconic print’s meaning is a personal one; the wallpaper is a reinterpretation of the wallpaper in the living room of Mrs. Prada’s childhood home. Personal touches like these emphasize the homey, intimate vibe Miu Miu stores are known for. Gone are the colder, more traditional product display techniques and in their place, a more engaging ‘lifestyle’ layout to encourage product exploration.
In addition to a unique design, the store also boasts products not available at any other store including runway exclusives, one-of-a-kind vintage pieces from the archives, and Miami-only styles. The ability to snag specialty pieces unavailable anywhere else in the world truly makes the Miami Design District store a must-visit storefront for both Miami natives and out-of-town visitors alike.
Other than unique pieces and exclusive styles, the MDD storefront is also one of the only stores in the world to carry the full product line; from every piece shown on the runway, to all the styles included in the brand’s international ad campaigns, and every accessory, shoe, and bag in the line. (Our favorite feature of the store might just be the impressive wall displaying the full line of Miu Lady bags, North America’s best selling Miu Miu bag.)
With the revamped look and expanded assortment, the whimsical and quirky “Miu Miu girl” finally comes to life in-store for a shopping experience that is truly a can’t-miss.
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