Gucci Debuts a Stunning Flagship #atMDD
It’s been a long time coming — but Gucci finally has a home #atMDD! The 4,700-square-foot space boasts the complete collection of men’s and women’s ready-to-wear, handbags, shoes, jewelry, and accessories as well as Gucci Decor.
The beautiful new space invites customers in for an intimate experience that is simultaneously exploratory and comforting. Cozy layered vintage rugs and lush velvet juxtaposed with industrial features and harder surfaces create a marriage of textures that reads as modern and eclectic as the collections themselves do. Blending together traditional and modern elements as well as romantic and industrial, the space is a study in contrasts. Tradition is embraced by referencing classic Gucci elements, like luggage in the design.
The store’s focal point, a red lacquered staircase, leads guests upstairs to a private room, fitted for the ultimate personal shopping experience. Upholstered in pink velvet and dark gray matelasse and featuring stunning marble mosaic floors, the luxurious space creates an enticing sense of intimacy, perfect for an afternoon of shopping.
In true MDD style, the marble and pale green facade of the store is truly a work of art. The lush greenery is a direct reference to Miami’s aesthetic and the customized mural featuring a Gucci illustration adjacent to the storefront has been conceived exclusively for this location as an embrace to the local culture and vibe at MDD.
Spanish artist Coco Capitan, a friend of the House, has collaborated with Gucci on two pieces exclusive to the Miami Design District; a yellow drawstring backpack and a belt bag. In honor of this collaboration and as an extension of the Gucci Art Wall project that is currently enjoying homes in both New York and Milan, an art wall in Wynwood as well as the MDD storefront’s art mural have been designed by Coco Capitan.
Gucci has undergone a brand renaissance over the last few seasons, churning out must-have style after must-have style. Whether it’s the GG Marmont bag, the Dionysus collection handbags, or the double G belts, the year’s hottest accessories all have one thing in common; creative director Alessandro Michele. Michele’s fresh take on the brand has reignited the passion for Gucci in the hearts of the world’s most fashionable It Girls.
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