Burberry launches a pop-in at Miami Design District to celebrate the brand’s signature Olympia bag. The Olympia bag, designed by Burberry Chief Creative Officer Riccardo Tisci, is a structured and sculptural bag, a celebration of modern classicism. The bag has a crescent curve that molds closely against the body, an athletic aura told through its defined arc.
This immersive and interactive AR experience brings the world of Olympia to life by celebrating the aesthetics and inspiration of the bag. The pop-in features the Elpis statue which is reminiscent of Ancient Greece, reimagined for the modern era. Guests can use a QR code to view the animated digital version of the statue in their surroundings.
The Burberry pop-in displays a vibrant assortment of Olympia bags in a variety of shapes, colors, and styles. The bags are expertly made in the highest quality leather, chosen for its memorable beauty and unique characteristics. Each bag is crafted in Italy, hand-shaped and painted by artisan makers. Stop by Burberry today and experience this immersive installation, 112 NE 39th Street, Miami, FL 33137.