“You can’t do 10 things at once.” When Brandon Truaxe, founder of cutting edge beauty brand DECIEM heard that warning, he looked naysayers right in the eye and said “yes we can." Truaxe turned around and founded a company that looked to turn the beauty industry on its head, offering luxury beauty products at affordable prices. With the launch of his company, Truaxe and his team set out to change the beauty industry. And so DECIEM was born. In December, the Toronto-based brand began a US expansion, opening stores in New York and at the Miami Design District.