Revealing elements of light and color blend dynamically to give life to a contemporary universe, full of energy, in the new Prada Glow pop-up store, inspired by a sumptuous airiness. Within this atmosphere, which refers to encounters and celebrations, Prada’s aesthetic codes are manifested through essential lines, between modernism and classicism, embellishment and purism.
The space is animated by sophisticated projections and chromatic lighting effects – from purple to orange and also green – that run through every element, where the geometry of the Prada triangle logo is the fulcrum.
This is the setting for Prada’s special collection, with garments that merge the archetypes of day and evening: embroidery and exquisite details challenge conventions for everyday use, the tuxedo’s satin stripe lends itself to functional designs, while menswear pieces become part of a woman’s wardrobe. Sequins, set crystals, studs, and lurex with a metallic look enrich clean-cut silhouettes, where high fashion and sportswear meet.