Bang & Olufsen
Founded in 1925 in Struer, Denmark, Bang & Olufsen is world renowned for its distinctive range of quality audio, video and multimedia products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. Bang & Olufsen employs over 2.000 staff members and had a turnover of DKK 2.762 million (ca. EUR 370 million) in the 2009/2010 financial year.
Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal. Bang & Olufsen products are sold by over 1.000 dealers in more than 100 countries in an extensive network of retail stores. Approximately 70% of these stores are B1-stores, which exclusively sell Bang & Olufsen products. The B1 stores account for 82% of the total turnover.
B&O PLAY the newest brand from Bang & Olufsen delivers stand-alone products with clear and simple operations - portable products that are intuitive to use, easy to integrate into your daily life, and deliver excellent high-quality experiences.
We want to evoke senses to elevate the experience of listening and watching. We have spoken to musicians and studio recorders who all love the fact that more people listen to music in more places, but hate the fact that the quality of the listening experience has been eroded. We want to provide the opportunity to experience media in a convenient and easy way but in outstanding high quality.
To us, PLAY means curiosity, positiveness and energy. We believe PLAY precedes any real progress.
… and PLAY is also what you reward yourself with after hard work.
Marrying the values of PLAY with the substance, quality and luxury of Bang & Olufsen characterizes what we stand for: Bang & Olufsen + PLAY = B&O PLAY.