The store itself is a concept store that revolves around a set of materials and lights designed by the founder Thierry Giller. Steel, concrete, and molded and white lacquer are part of the initial concept and show the identity in France and worldwide.
The new lighting created from LED tubes, an allusion to the artist Dan Flavin, is in perfect harmony with the passion for the art of Thierry Giller. He goes further in Paris where he shared his passion with the customers by displaying in shops works such as those by Franz West, Daniel Firman, Philip Lai, and Richard Jason.
Designed by the architect Isabelle Stanislas since the first store, the creative and innovative aspects are defended, while providing the key and contemporary rock'n'roll elements.