For the first time ever, goop is launching goop GIFT in concurrent locations across the United States. The modern lifestyle brand, which opened its first goop GIFT pop-up store in Los Angeles last December 2016, is returning this holiday season to bring its gift guides to life in three new cities: Miami, New York City, and Newport Beach.
goop GIFT, which translates goop’s coveted gift guide into a shoppable, tangible experience, is a curated destination that serves as a one-stop holiday gifting destination. In addition to gifts spanning a multitude of categories, including apparel, beauty, home and experiences, the store will offer personalization, gift wrapping, hand calligraphy and delivery.
goop GIFT will be merchandised to reflect the gift guide’s 12 categories, which include “The Traveler,” “The Stocking Stuffer,” and the popular “Ridiculous but Awesome.” This season, goop is launching two additional gift guide categories including “The Animal Lover” and “The Guy.”
Featuring a range of designers hailing from all over the world, customers can pick up a select assortment of goop-approved favorites, such as a Halo Sport Training System, which uses neurostimulation to improve workouts, Pizzacraft Stovetop Pizza Oven + Peel Set, Ullo Wine Purifier, Paravel Packing CubesMax Bone Jumper for pets, Lingua Franca Cashmere Sweaters, Bamford Watches exclusively available at goop GIFT, and a limited-edition mini mary-jane crib shoe with a handmade bow from the goop x Christian Louboutin capsule collection, the first children’s style from Louboutin.
Consumers can also shop curated items from partners including Absolut Art, offering a selection of photographs by Leandro Feal; Vince women’s apparel and home; Tamara Mellon shoes; Maisonette for the latest in children’s luxury clothing, accessories, and toys; Reebok women’s fitness apparel and classic footwear; Youtheory® Collagen Powder Packets and Youtheory®Saffron capsules; and Allbirds for an assortment of eco-friendly men’s shoes and limited-edition Smallbirds for kids.
The New York location will also feature a build your own Grey Goose Espresso Martini gift set inclusive of luxury barware, custom cocktail recipe cards, and chocolate by Johnny Iuzzini.
As part of the ‘Ridiculous but Awesome’ guide, Cadillac is including “BOOK by Cadillac” a first-of- its-kind vehicle subscription service which offers a curated portfolio of Cadillac vehicles for luxury drivers.
Inside the ‘Under 18,’ kids can explore items such as the iconic Barbie DreamHouse and innovative Barbie DreamHorse which is both touch and sound activated. Additionally, this season, goop and Lyft, goop GIFT’s official ride sharing partner, are teaming up to launch GIFT Lyft.
Designed to deliver both the inspiration and service that guests expect from goop, the brand’s ethos of making every choice count is reflected in goop GIFT’s meticulous curation and smart shopping experience.
For more information about goop and updates on goop GIFT, visit www.goop.com. Join @goop on social media using #goopGIFT.
Miami, Florida 33137
11am - 8pm
12pm - 6pm