Alexandra Grief started Montce out of her Fort Lauderdale apartment in 2009. At the time, there just weren’t a lot of swimwear options that checked all the boxes in terms of fit, flattery and overall aesthetic. She felt that so many bikinis were designed with the notion that women had to “fit into” them, whereas her design approach would be the complete opposite.
Montce's formula for success has remained the same since day one. Quality fabrics, nostalgic prints, and advanced construction details make each bikini stand out, and extensive fit testing and quality control ensures that they're both flattering and comfortable. This effortless blend of style and substance, combined with an obsessive focus on fit, is what sets Montce apart — and why their customers only shop Montce once they’ve tried on the brand.