Watches and Wonders Investing in Watches for the 21st Century

Watches and Wonders Investing in Watches for the 21st Century

This talk explores the promise versus the reality of watches as an alternative asset class. Can watches be a profitable investment or is this just a marketing myth? We look at some of the most significant auction results, consider how marketing affects the watch industry today, and ask what challenges this poses for the watchmaker of tomorrow.

by William Rohr

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