Set to be the biggest own-brand premises in Joseph's retail portfolio, totalling 2600 sqft, the new store is situated in Miami's Design District and houses the womenswear, menswear and accessory collections. Following in the spirit of all other international and domestic openings, the location combines the brand's own esthetic language with the artistic history local to the region.
Working with the brand's architect Sybarite, grand gestures such as circular balconies and concrete cut-outs, corkscrew staircases and curved railings reflect the seaside architecture of Miami, circa 1940 and '50. Alongside, and present throughout, are Joseph's signature store design details: strong geometric lines, a play on opposites - black and white, the masculine and feminine - and a palette of core materials like marble, concrete, brass and corian. In contrast, rich shearlings, velvet upholstery and luxurious carpet can be found elsewhere. The monolithic till point is hewn from italian green marble.