“Dollar A Gallon III” is a sculpture by artist Virgil Abloh presenting a window into the artist's study and research of the effect of advertising on the impressionable. The work serves as a comprehensive lighthouse of mixed media.
The framework is reminiscent of a gasoline sign relaying information about various types of gasoline and the respective pricing, while also being the commodity of an advertised sponsor. The series of global occurrences of this work was considered specifically for the Miami Design District, where its final positioning implies the concept of commerce and necessity re-packaged as a brand — while underscoring the relevancy via location. Ultimately the work is a signature of Abloh’s multi-lauded artistic logic emanating in a physical form not limited to any specific medium.
Born in Rockford, Illinois, Virgil Abloh is an artist, architect, engineer, creative director, and fashion designer. After earning a degree in civil engineering from the University of Wisconsin-Madison, he completed a master’s degree in architecture at the Illinois Institute of Technology (IIT), Chicago. At IIT, while studying a design curriculum devised by Mies van der Rohe, Abloh began to craft the principles of his art practice. The Museum of Contemporary Art Chicago presented a major traveling survey of Abloh’s work in summer 2019—one of the highest attended exhibitions in the museum’s history. Currently, Abloh is the Chief Creative Director and founder of Off-White™ and Men’s Artistic Director at Louis Vuitton.