Louis Vuitton’s Latest Launch

Ah, Louis Vuitton. The French Maison never ceases to disappoint the ardent accessories addict, do they? We think not. And the brand’s latest quartet of bags — Parnasséa leather goods — are right on point with crafting the most covetable handbags and wallets for even the most discerning types.

Named after Parnassus, the mythical dwelling place of the muses, the new Louis Vuitton Parnasséa leather goods collection mimics the beauty and hues of the fabled Greek region. With four bag designs comprised of a choice of four types of leather, each handbag embodies a certain je ne sais quoi. Depending on one’s personal style, choose from the Vivienne, Tote Bag, Alma or SC Bag — or all four if you fancy!

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The SC bag has a celebrity tie, no less. When Sofia Coppola visited the House’s Asnières workshops in 2009, she was dreaming of a bag. But not just any pocketbook. The acclaimed director yearned for something precious and unostentatious, a subtle reworking of the iconic forms of the Speedy and Keepall models, if you will. And so the SC was incarnated.

Timeless in every sense of the word, the Parnasséa collection will please Louis lovers all over again and again and is available this July.

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