British Luxury label Joseph finds its home #atMDD in their new space. Poised to be the biggest store carrying own-brand product in the company, the Miami Design District location offers Joseph womenswear, menswear and accessories.
The space blends the brand’s signature store design details like juxtaposition of textures, strong geometric lines, and contrast of black/white, masculine/feminine with quirky references to historic Miami architectural trends for the ‘40s and ‘50s. Miami’s iconic seaside aesthetic is reflected in details like concrete cutouts, curved railings, and circular corkscrew staircases.
Longtime fans of the brand are familiar with the Joseph aesthetic; high quality, timeless, minimalist pieces at a great price. The Joseph brand started out as a high-end, multi-designer boutique that introduced British fashionistas to brands like Kenzo, Azzedine Alaia and Helmut Lang. (Joseph was also the first retailer in the UK to stock Prada!) Over the years, the brand has evolved to offer their own private label collection, which has become a closet staple for many of the UK’s stylish set. Today, most of the Joseph outposts are private label only, including in the Miami Design District.
Still, Joseph’s pedigree as a champion of some of the industry’s rising stars has only solidified their own position as one of fashion’s most innovative yet attainable brands. MDD’s Joseph store is one of only 3 locations in the United States, and the only door located outside of New York, making it a truly unique shopping experience. Whether you’re on the hunt for the perfect cashmere sweater, impeccably tailored trousers, or a sleek handbag, Joseph is a must-shop for all of your wardrobe staples.
