Maison Margiela recently introduced its new store concept in the US, with its first stop being the flagship boutique here in the District. Located at 142 NE 41st Street, the store creates its own distinction with defining structures of architecture. Misfit furniture was designed in the memory of classic objects, deconstructed, further materialized in shelves, display tables, and seats carved in stained travertine. Walls and columns give the illusion of being detached objects and the artisanal furnishing reflects and alters the ideas of familiarity, tapping into the subconscious.
Concepted by Dutch architect Anne Holtrop, the facade and interiors reflect the evolved visual language established by creative director John Galliano while interpreting Maison’s ironclad codes. To evoke a humanlike element, the surfaces of the plaster walls and columns retain the memory of fabric texture with hand-cast individually in the textile molds.
The design was first seen by the public eye in the gypsum-cast set at the Artisanal Autumn/Winter 2018 show and has now found its home in Miami Design District. The boutique gives the aura of an abstract and inviting environment, rooted in the notion of appropriating the inappropriate.
Visit the 243-square meter boutique today, spanning over two levels and displaying the complete range of Maison Margiela’s Co-Ed collections, men’s and women’s ready-to-wear, accessories, shoes, small leather goods, as well as jewelry, eyewear, and fragrances.