Kith Treats

Before building his footwear and apparel empire, Kith founder Ronnie Fieg dreamed of opening New York’s first cereal bar. Kith Treats was born in 2015, and has since evolved into a full-scale sweets parlor with locations in three continents. Kith Treats allows shoppers to build their own cereal-infused ice cream confections and features a menu of rotating specials created by friends and family of the brand, including Action Bronson, Victor Cruz, DJ Khaled and LeBron James.